“This slide from ebook retailer Kobo shares findings of what motivates 4 different user profiles to buy ebooks. Users are separated by devices they use and other demographics. The takeaway trend is that ‘heavy’ readers are moving more quickly than anticipated from print to digital.”
Our suspicion is that we’re not just moving more people from print to digital. We’re moving more heavy readers from print to digital more quickly.
Kobo: What Do eBook Customers Really, Really Want? (Tools of Change 2011)
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